Sunday 10 May 2015

The importance of knowing your audience in communication

                                          Discussions in COMM11003 week 2, Term 1, 2015
                                                    ----------Written by JolleyNguyen--------------- 


The communication is therefore faced with an audience and every participant has an imagined audience when communicating (Marwick & Boyd 2010, p115). Therefore, there are many kinds of audience who is a group of people or an individual coming to listen to the speaker. When you are in communication, you should notice your target to create an effective conversation. 

Frankly, it is very essential to know your audience through stepping into the mind of them, understanding their perspective to create a better link between the speaker and a listener as well as an audience. In some ways, if you are in a conversation and you know how your target is, what you are aiming to, you will be able to from a relationship easily with your audience, making a successful and interesting communication.  Just imagining about you had a presentation in front of many people, you kept talking without any people’s notice. What would you feel?  That is the reason you should keep your audience interested and engaged to your topics, by according to Thill and Bovee (2013, p. 9) that talking about a great skill to acquire is the ability to recognize, understand and respect the wishes and needs of each member of the audience. 

Communication can create variety of relationship with various types of people in different setting of our lives. In every case, you have to communicate depending on your audience and your situation. You may understand that there is a big different gap between your family, your best friends and your work colleagues, the one who is not close to you or has higher position than you when sharing emotion or transmitting information.  In my opinion, talking to my family members or my best friends is the most comfortable because of the well understanding of targets and the good communicational environment.  


References
  • Marwick, A & Boyd D 2010, I tweet honestly, I tweet passionately: Twitter users, context collapses, and the imagined audience, New Media & Society, Vol 13, No 4, pp114-133
  • Thill, JV & Rovee, CL 2013, Excellence in Business Communication Pearson, Boston, 10th edn
  • Mike Consol, 2011, the 7 keys to knowing your audience, viewed 11th of May 2015, http://www.sanleandrochamber.com/blog/post/the-7-keys-to-knowing-your-audience/  

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